Brand, Vendor, Agency, or PR Firm

Are you a Software or Hardware vendor or a technology PR firm? If so, you probably know that Articles and Reviews written on blogs now go a lot further than advertising. According to a JupiterResearch study, “consumers are influenced by blogs at the moment of purchase decision.”

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Product Sample Return Policy

Apart from the tiny amount of advertising revenue I receive from this blog, I receive no financial compensation for these articles. I do this solely because I am fascinated with technology…which verges on an addiction. To that end, my policy is that any samples sent to me remain in my possession. In extreme cases, I make an exception to this policy, but for the most part, this levels the playing field for everyone.

It takes time to write an intelligent review; I spend, on average, a few hours writing it, plus the time it takes to take product shots and evaluate the product itself. Finding time to do this is difficult, so the compensation I receive frequently only includes keeping the product itself.

Therefore:

  • I will provide an honest review across the board
  • I will write about both the positives and negatives of your hardware or software or website or service
  • If the sample must be returned (I don’t typically do this), please ensure that there is ample time for me to review it AND provide return shipping
  • I will disclose in my review that I received the product/service for free, as a sample or as a “thank you for taking time to review and write” (this was only implemented in July 2009)
  • I will NOT take monetary payment for posting a review (unless as part of a sponsorship program and this is fully disclosed)
  • I will NOT insert text into a previous review advertising your product or site for money – send me a sample, and I will review it
  • I will do my best to provide a timely review (especially with new product launches). However, some reviews may be queued for later release or until the product is thoroughly reviewed

More information and disclosures can be found on my About page.

Lastly, please be sure to read my “10 Ways Brands Can Work More Effectively with Top-Tier Bloggers” as there are some tips there that you might find useful and helpful. I have recently published a new article related to the “10 Ways” article above called “How to Pitch Tech Writers & Influencers – Voices from 8 Tech Journalists (incl. HighTechDad)“. Along with my opinions are the opinions of seven other journalists (you do have to register to download the full report from Cision).

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