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Corporate Storytelling as a Brand Journalist
What is a brand journalist and how does it help with content marketing and corporate storytelling. Where does it fit in an overall strategy?
10 Ways Brands Can Work More Effectively with Top-Tier Bloggers
Bloggers are not second class citizens. At least not all of them. I do have to draw a bit of a line here between those "bloggers" who simply post sales,…
Hey Brands & PR Agencies – Dads are Different than
When I started blogging about 5 years ago, I had no idea what direction it would take me, nor what type of success or lack there of it would have.…
Tivo, Remember that Customer Service is the New PR
This post was originally conceived as a rant but now I am writing it as a bit of constructive criticism and advice directed towards Tivo, as well as other companies…
