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Corporate Storytelling as a Brand Journalist
What is a brand journalist and how does it help with content marketing and corporate storytelling. Where does it fit in an overall strategy?
What Has Happened to Continuity?
Was it something I said or did? Why aren't you talking to me any more? Did I not do everything you asked? No, I'm not talking about dating here, although,…
As a Blogger or Brand, Why is Continuity Important?
Having just completed my 7th year of blogging, I have learned quite a lot. What started for me as simply a way to both help people and provide insights on…
10 Ways Brands Can Work More Effectively with Top-Tier Bloggers
Bloggers are not second class citizens. At least not all of them. I do have to draw a bit of a line here between those "bloggers" who simply post sales,…
Ford & Sony Bring “Cast of Dads” Members Together (Almost)
I'm encouraged that big brands out there are starting to listen. There is a difference between simply pushing your product traditionally, and using real voices, people and opinions to create…
My Paint & Your Brand Are Eroding – An Open
Below is a letter to Honda Motors that has been a long time in the making. Please read it and share as you see fit. Thank you for reading! -HTD…
I Got My iPhone “Branded” using Coveroo!
Last week I had a blast at TechCrunch 50, an annual conference where 50 technology companies are launched, presented, judged and potentially take home a huge pot of gold if…
